MESSAGING AND CONTENT
Create messages that connect emotionally (key to branding), to which people can relate to with a day-in-a-life scenario, and empower your salespeople
Develop self-sustaining demand generation programs to provide maximum visibility and conversions, and influence revenue pipeline significantly
Devise and execute seamlessly across all communication channels including phone, email, social and professional networks, and improve marketing ROI
Put in place customer reference and customer advocacy programs to let the voice-of-customer promote your products and services
Around 20 years of expereince in selling and marketing enterprise software, industry-specific solutions and information technology services.
Thorough understanding of industries including but certainly not limited to financial sevices, healthcare, communications, retail, and manufacturing.
Worked with customers and subject matter experts on solutions around revenue growth (via customer expereince, cross sell and upsell), improving operational efficiencies (improving productivity, reducing costs), and mitigating risks (and adhering to compliance or regulatory mandates) in banking, insurance, retail, healthcare and communications industries.
Continuously working on developing innovative ways of influencing revenue pipe-line.
Years of experience